Company

With over 40 years of expertise in household and industrial chemistry, Höfer Chemie® GmbH from Kleinblittersdorf is a leading online provider for fuels, pool water care, waterbed chemistry, and cleaning agents.

Approach

Together with DevelopX, the consulting arm of TruVenturo, we redesigned Hoefer-Chemie’s online store. Goal of the project: Replatforming from Shopware 5 to Shopware 6; Creating new customer experience; Positioning as a competent consultant instead of just „online store“.

Project

Since the user stories were already developed, we could focus entirely on the customer experience and UI design. As a basis, we developed a comprehensive design system.

The scope of the project included the design of all main store pages, such as the home page, the listing pages and the product detail page. In addition, the checkout, the login area and all content pages. Each as desktop design as well as for mobile.